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The aggressive advertising campaign across Ahmedabad, Gujarat has turned the spotlights on UP Government’s ‘UP Rising’ project and the creative backbone of this roaring success is Origins, the leading advertising agency in North India. The advertising campaign launched ahead of the approaching Pravasi Bhartiya Divas, 2015- a mega Indian Diaspora event- for promotion and brand-building of UP government, has garnered massive interest.
It is the world’s largest annual gathering of people of Indian origin aimed at enhancing networking and reinforcing commercial linkages. The event attracts thousands of NRIs and other foreign investors towards investment opportunities in India. It has been a high-decibel, relentless and unfaltering campaign grabbing eyeballs across the country owing to the remarkable impact created by the extensive outdoor advertising undertaken by Origins.
With an objective to maximise reach and impact of the promotional activity, a well-planned mix of media was deployed ranging from hoardings, building wraps, buses, airport, poles, kiosks, lookwalkers and others. Over 40 large-format and 60 small-formats were put up on the main arterial roads of the city- CG Road, Airport Road and Ashram Road and around 300 media formats overall were put up across Ahmedabad.
Khaleej Times – UP’s hoardings pulled down in Ahmedabad
Extensive coverage in Times of India, Lucknow & Gujarat Editions
Economic Times Epaper,
Dated: Jan 2, 2015
News coverage in vishwagujarat.com
Origins takes pride is supporting a noble cause, Indian Grameen Cricket League, IGCL. We were the media partners for IGCL tournament providing extensive coverage of the event. The match was covered and relayed live on our network of LED screens and Led vans.
IGCL is a new initiative launched in April 2015, supported by Government of UP. It is a Tennis-ball cricket tournament inaugurated by Chief Minister Akhilesh Yadav. A 15-over tournament with 16 participating teams from across the country, IGCL is an effort to bring forth the young and hidden cricketing talent in rural and remote areas.
•Cutting edge technology for broadcast of tournament.
•Multiple camera coverage and live telecast on LED screens and mobile LED vans
•Dual language commentary
•Tournament updates – TV, web & mobile
Celebrities graced the Event
Event making Headlines on ZEE NEWS
Chief Minister Akhilesh Yadav Inaugrated Event
Origins Partners with Broadsign International
Origins Advertising Pvt. Ltd. announces its partnership with and conversion to BroadSign International, LLC's automated software platform. Several integration projects in venues such as shopping malls, high street retail stores and major government offices are underway, along with the switch of 14 large-format LED displays in transit, golf clubs and other prominent locations. The network expects to expand to a minimum of 50 large-format digital billboards and over 1,000 smaller-scale screens in upcoming years.
Origins is the first and only network operator in North India's large-format DOOH sector, managing LED screens from 450 to 800 square feet. Indoor network displays begin at 55 inches. All screens feature ad-based content that is innovative, dynamic and responsive to real-time triggers. A typical slot lasts 30 seconds.
BroadSign International, LLC is the first global provider of cloud-based digital signage software. Its automated approach to content management is mature, reliable and robust, and gives digital out-of-home networks an unlimited capacity for growth without adding personnel.
Origins undertakes to Bridge the gap
Lucknow- Origins has reached another milestone with the undertaking of the construction of an ultra-modern Foot-over Bridge (FOB) opposite Fun Republic Mall, Gomti Nagar Lucknow, one of the most prominent areas. The bridge will connect the two-way, high-traffic road and will improve accessibility for pedestrians as well as be a clutter-free advertising medium.
Origins has already signed an agreement with Lucknow Municipal Corporation for the construction of the Foot Over Bridge on BOOT (Build, Own, Operate and Transfer) basis with a concession period of 20 years. A New Delhi based leading project management consultant REPL, providing solutions related to architecture, urban planning, Landscape design etc, has been entrusted with the task of construction of this project.
The road in front of the mall is a wide, high-speed traffic road with a high divider that pedestrians attempt to cross to go over to the other side. The foot-over bridge will prove to be a solution to pedestrians’ woes. The massive structure will feature a state-of-the-art, unique design equipped with all necessary facilities. It will be clutter-free, with only one back-to-back LED screen as a part of the digital out-of-home network operated by Origins. The bridge will be built across the two-way, wide road in front of the mall and will make accessibility to it more convenient. Pedestrians will be able to avoid the high-speed traffic on the road and cross safely. The construction of the bridge will be underway soon,estimated to be complete in 6 months.
UP Investors Conclave in Mumbai a Big Hit !!
Origins engages and hosts top brands, Luxury car brand, Audi and Electronics major Samsung across its digital network of LED screens in Noida. The promotional campaigns for the brands are running across our strategically located, large-format LED screens in Noida. OOH is the predominant medium being used for the campaigns, which is aimed at achieving maximum impact while creating a connect with consumers.
The brands are utilising some of Origins’ most iconic locations. The brands demand attention and our DOOH network is making that happen, achieving the purpose of grabbing maximum eyeballs targeting high-traffic areas demands attention and there’s no doubt that our billboards do as well. Our portfolio of large format digital screens provides our clients with the creative scope to bring their campaigns to life.
Origins engages top Brands AUDI & SAMSUNG
Origins presents UP talks OOH, a conference that will bring together key OOH industry stakeholders to discuss and decide upon a concerted course of action to leverage the emerging business growth opportunities. The capital will host this edition of the event property, ‘Talks OOH’, this October. It has been organised by VJ Media Works and will be presented by Origins. , The event will focus on understanding the dynamics of the OOH market and facilitate the growth of this medium in the state.
The event will hold a panel discussion to address the issue of clutter in the OOH market and whose responsibility it is. It will also be instrumental in consolidating the much fragmented nature of the OOH industry. The conference will be attended by media owners, specialist agencies, Brand marketers and civic authorities. Origins is proud to be a part of this pioneering initiative that will focus on OOH industry in Uttar Pradesh realising its true potential in a state that is highly industrialised.
Uttar Pradesh talks OOH!!
Origins advertising amplifies the UP Rising Investors Conclave’s impact in Mumbai powered by the extensive outdoor, print and electronic media campaign.
Origins unveiled the UP Rising Conclave in the city,which was a huge success garnering massive popularity and capturing the attention of the people towards the campaign. The conclave was organised to reinforce UP’s strengths in terms of growth, skilled manpower, world-class industrial infrastructure and a responsive policy environment. This engagement is another step towards a meaningful and sustained dialogue with top global and Indian investors. The advertising campaign efficiently executed across all verticals helped achieve the objectives of the conclave attracting global players, investors and industry magnates. Strategic positioning of the outdoor, feature in all leading newspapers and radio ads generated high visibility and impact of the city-wide campaign.The Campaign gained momentum as billboards and posters lined the route from the airport to the venue of the conclave and leading newspapers put spotlight on the government's achivements.
Prime OOH Sites ensured High Visibility ...
Samsung unveils S8 on Origins Digital Network!!
Samsung and Origins joined forces for an integrated brand and product campaign, following the
unveiling of the Samsung Galaxy S8 in late March. Samsung rolled out a __ -week massive Galaxy S8
DOOH campaign across Origins’ spectacular Digital OOH network across Lucknow and Noida. The
campaign included __ digital out-of- home screens at prime locations of the two cities. The creative
insight for the video is based on the concept of breaking free from the confines of a normal phone,
smashing off its borders and its home button to unveil and un-box the Samsung Galaxy S8. Origins,
likewise, is committed to pushing the boundaries and challenging the conventions of Out-of- Home
advertising, by delivering outstanding and truly memorable campaigns.
The objective of the campaign was to create awareness about its home loan scheme.HDFC took the outdoor route to promote its home loan offering of zero processing fee with Origins Outdoor network to reach its audience. Origins executed the campaign, spread over 2 months across its Outdoor Network in UP. HDFC is one of the bigest private sector banks in India and offers a wide range of banking products and services. The campaign emphasized on its zero processing fee on home loans. It was rolled out with an eye-catching creative across Uttar Pradesh. The strategy of the campaign was to have presence in order to create top of mind recall for the brand while OOH media was planned to create awareness & salience through high impact sites.
We are glad to be associated with a brand like HDFC bank and look forward to achieving many more milestones.
Orion Outshine at OAC MUMBAI !!
Origins is committed to innovation and keeping up with the latest trends in advertising. We made the most of the opportunity at OAC Mumbai to showcase the our premium line of digital displays and educate businesses and mainstream individuals interested in the technology. We had on show large-format Indoor and Outdoor screens at the event and reached out to more people to explain how Orion digital signage solutions can be an advantage to business growth prospects. This is in line and in support of ‘Grow with Digital India’ by transforming spaces into digital.
Our majestic Indoor screen p2.91 was a big hit with the visitors and received appreciation for quality and clarity. Our p10 Outdoor too was a crowd-puller. Superior quality and advanced technology is our key focus and the event was a platform to showcase both! We would like to thank all the visitors at our booth and hope that they gained some valuable knowledge about the future of digital signage and the vast range of Orion digital signage solutions.